About Us
aha-sound is the creative endeavor of Alex, a multifaceted artist whose expertise spans music composition, sound design, and all aspects of audio production. With a background in filmmaking and a passion for linear and non-linear media, sound, and technology, Alex's goal is to craft visceral and immersive experiences through his diverse creative outlets. He has lent his services to scoring and sound design for various short films and television series. Additionally, Alex has licensed his music, field recordings, and custom sound designs to clients such as Procter & Gamble, Oppo, and Lululemon.
AHA!
Eureka! I’ve got it! In English, depending on the way the word escapes you…AHA! might express delight, discovery, disbelief or maybe just the sound of a really good sneeze! In Egypt, where Alex, the founder of aha-sound was born and has roots, AHA! is pronounced with the emphasis on the first “A” …and how it’s said can convey disdain, shock, anguish or pleasure. To exclaim AHA! can cover an entire emotional spectrum which is, after all, our objective! AHA! also happens to be Alex's initials…
If you're curious, Adel Iskandar's article on the meaning of "aha" is pretty interesting.
